About Andrew Jackson
- Founder of Pacific Blue AI
- Creator of PerformaGo
- Expert in performance-focused L&D solutions
From Learning Design to AI Performance Support
Andrew Jackson is the founder of Pacific Blue AI and the creator of PerformaGo, an AI-driven performance support platform built to deliver reliable, task-level guidance and support in the flow of work.
For more than two decades, Andrew has helped organisations move beyond “training as an event” and toward real performance improvement.
His work focuses on a simple idea: people don’t just need to learn — they need support at the exact moment they’re trying to apply what they have learnt, when they are back in the workplace.
The PerformaGo platform is the next step in evolving that idea.
Discover how PerformaGo helps deliver accurate support in the flow of work.
The Thinking Behind PerformaGo
PerformaGo is designed to let L&D teams (and other subject matter experts in the business) create intelligent, AI-powered support tools for their people, without needing to become technical specialists.
Under the hood, PerformaGo uses structured content approaches that make responses clear, consistent and accurate — especially in situations where “close enough” isn’t good enough.
Much of this thinking is shared openly as it evolves — including the design principles, trade-offs, and experiments involved in building AI tools that actually support work.
If you have questions about PerformaGo or you are interested in getting involved with our pilot roll out, please get in contact to find out more.
Explore More on the Making Learning Stick Blog
Andrew writes regularly on this site’s Making Learning Stick blog.
This is where he posts regularly with updates about PerformaGo features and functionality.
He also posts about performance support and learning design priniciples and frameworks and the part they will play in making PerformaGo an effective L&D tool.
Visit the Making Learning Stick blog to read Andrew’s latest posts.
Where else to find Andrew...
Andrew’s wider thinking on learning, performance and AI lives on Learning Re-Framed, his Substack exploring how learning connects to day-to-day work.
He also writes on:
andrewjackson.ai, documenting the personal journey of building PerformaGo
pacificblue.co.uk, where these ideas are applied to real-world L&D challenges
And here on pacificblue.ai, where performance support principles meet product design
You can connect with Andrew on LinkedIn for updates or visit the Contact Us page for other contact options.